Brandwatch

Brandwatch offers a comprehensive suite tailored for all social media channels, empowering brands to swiftly understand and engage with their customers through the innovative Iris AI technology. It helps streamlining social media management and adapting quickly to evolving consumer needs.

Key Features

• Research: Collect posts, comments and conversations
• Segmentation: Filter and categorize conversations
• Analysis: Use AI-based and flexible analysis
• Creation: Brandwatch generates alerts, reports and workflows
• Integration and management: Integrate and manage tools, products, inboxes, information and more

Pricing Structure

Free version available: Yes
Free demo and prices available upon request

Use Performance & Case Suitability

Three solutions available:

• Consumer Intelligence: For researchers and analysts
• Social Media Management: For social media managers
• Influencer Marketing: For influencer marketers

Customization & Flexibility

• Availability of standard to enterprise plans for each of their solutions
• Customization of tools (e.g., dashboard, social media inbox, etc.) possible

Data Handling & Privacy

• Brandwatch complies with AI code of ethics, EU-U.S. DPF, UK-U.S. DPF and Swiss-U.S. DPF

Support & Documentation

• Services such as onboarding, technical implementation, insights generation and consultancy
• Support available via automated chatbot, help center and online form
• Academy available featuring online-courses and a community